What does a personal trainer who wants to know everything about fitness marketing have in common with Donald Trump?
If you’re looking to grow your personal training business then there are four fitness marketing traits you should have in common with the Donald. I know this sounds crazy because what does Donald Trump know about personal training?
Probably nothing.
But he does know a lot about become a successful entrepreneur and if you want to become a successful fitness entrepreneur and want to know everything there is to know about fitness marketing then you should take inventory and see if you have these four things in common with trump.
1. Take action: It’s true; you can have all the fitness marketing information in the world, but you’ll never become a high profiting personal trainer unless you take action. Trump is known for taking action more than any high profile entrepreneur in the world. In fact several times, when the chips where down for him he recovered simply because he’s a man of action.
2. Network: Every successful personal trainer I know has a network of ‘experts’ who they can call upon when they’re experiencing a fitness marketing mind block. This is critical because others not directly involved with your business can give you a fresher perspective. They may see a missing fitness marketing strategy in your business that you don’t. But you should be aware of one thing. Having the wrong network of people can actually harm your business.
3. Use the 80/20 rule: The ultra successful personal trainers spend 80 percent of their time on figuring out new fitness marketing strategies and only 20 percent of their time on actual day-to-day operation. Trump does the same. The reason for this is because nothing happens until a sale is made and sale won’t happen unless you have your fitness marketing system dialed in.
4. Become an information junkie: You can’t expect to be the best at what you do by trying to learn everything on your own. That takes way too much time and can cost you thousands in lost revenue each year. You can however buy speed; as in years of knowledge in only a few months or weeks by investing in specific information products designed to help you get your fitness marketing game plan in order. The Donald does this all the time. He’s known for attending conferences, reading several books each month, and surrounding himself with others who know the information he wants. This strategy alone can grow your fitness marketing knowledge quicker than anything else.
Now that you know the four things you, the successful fitness marketing entrepreneur should have in common with the Donald, it’s time to take action.
The best way to get started is to sit down with a pen a paper and analyze your current fitness marketing game plan.
First, write down all the different ways that you get clients into your personal training business.
Next, figure out which two fitness marketing systems on your list are most effective. Then create other fitness marketing systems similar to those.
Finally figure out which of your fitness marketing systems are least effective and wasting your money. Then dump them. Here’s a hint for you. Often times your print ads, the ones that simple offer a free training session or a discount on a program are the ones that are costing you money and not getting you any clients.
The best fitness marketing strategies are those that generate qualified leads and those that can be tracked and measured. 90 percent of the time these fitness marketing strategies are direct response based.